To start, Airbnb offers the travel credit incentives for referral only to their existing 2,161 existing members.
Then give a free gift with purchase at 400 entries.
These points then rank the entrants on a leaderboard.
For Airbnb, the answer was simple.Deliver coupon codes or free gifts for reaching milestones.Nothing moves you up the search results in faster than comment engagement so make sure you also reply to those comments as well to get some discount tickets new york new york roller coaster las vegas conversations started.This will validate the course and make the prize of winning more enticing.
Well, youre not alone.
By building a refer-a-friend-like program that gave experienced customers the micalong with background checks and a hefty insurance policyAirbnb could reduce (if not eliminate) those fears, making travelers and their hosts more travel-ready.
If you have any questions ask them in our Facebook group (full of growth hackers) or in the comments below!
This is also a great time to reward everyone on the list with a gift (discount, free item, bonus content etc).
TIP, make sure you send out a reminder close to when you are ready to open the doors to your waiting list to get them excited again.Reward points on completing a Google form or completing a single answer question (see below it will help them get closer to winning the contest and get you your much-needed data.Relax in the jacuzzi.Also make sure you have some low entry rewards to keep people motivated.Free Download: 6 Key Learnings from collecting 7k lloyds rewards cinema tickets emails from 1 contest Click Here So by now, your brain should be buzzing with new ideas on how you can use vypers Leaderboard Contests to grow your business.As Jason Bosinoff, Airbnb engineering manager, said in an article for Medium, Airbnb experiences are so personal.199 flat fee per campaign per year.Also think about sweetening the deal by having a discount code at the end of the contest.This also drives a few sales as well.Whats more, when Airbnb launched their service model, they were met with concernstravels and hosts alike worried if they could trust a stranger.